Service & rates
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Includes audit of existing strategy, research (competitor analysis, SWOT analysis, keyword research), a fresh strategy optimised for your current business goals, suggested content themes, topics, and distribution channels, and a content calendar.
From S$2,000. Complimentary if project size is above S$5,000.
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Journalistic articles, feature articles, press releases, blog posts, thought leadership pieces, and more.
From S$500/article for an article of up to 500 words; from S$750/article for an article of up to 1,000 words. Rates upon request for articles 1,000 words and above.
Price will be adjusted based on the amount of research and the number of interviews required for the article.
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Email or print newsletters and brochures. Includes concept, layout, design, and copywriting.
From S$500/newsletter or brochure.
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Short-form content for ads and social media.
From S$70/caption or ad copy, S$100/artwork, and S$250/short video script. Minimum purchase of S$500 of credits for use across content categories.
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Includes basic brand story and messaging. For home page, about page, product/service pages, FAQ, and more. Search engine optimised.
From S$500/page, minimum of 3 pages.
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Event coverage, press releases, and more. Price upon request.
Process
Submit contact form
30-minute discovery call
Confirmation of project scope, deliverables, and timeline
Signing of quotation and contract, invoice and upfront payment to confirm project
Work begins
Feedback and up to 2 revisions
Final delivery
Behind the scenes
Upon confirmation of the project, I kickstart a series of processes to ensure that the final deliverable is of a high standard and provides excellent value for your organisation.
CONTENT BRIEF / CALL
I start off by sending you a content brief questionnaire or hopping on a quick call with you to gather more information about the project. This helps me understand the context behind the project, the goals and objectives you’re looking to achieve, your target audience, the deliverables, and your timeline.
RESEARCH & PROPOSAL
I then begin the data gathering phase: conducting research to learn more about your industry, organisation, competitors, target audience, and how best to meet your objectives. Based on the data obtained, I’ll put together a detailed outline/proposal for your review. This ensures we’re both on the same page before I begin writing.
DRAFTING
Based on your feedback, I’ll begin working on the draft and share it with you once I’m done.
CELEBRATE
Once you’re happy with it, I’ll share a Google Drive folder with the final draft and all artwork/assets and we share a virtual high five to celebrate!