Hi, I’m Yanting
I’m a writer and content marketer based in sunny Singapore. I help businesses and organisations put their best foot forward with narratives that are compelling, relevant, and human.
I’m a storyteller with more than 10 years of writing experience, and come from a diverse background that spans across journalism, marketing, and employer branding. I’ve written for the likes of Singapore Press Holdings (SPH), Tech in Asia, Gojek, GovTech, the Public Service Division (Prime Minister’s Office), and have reached hundreds of thousands of readers with my work.
My strength lies in building brand awareness and authenticity. This is where my prior experience in journalism and marketing comes in handy. I combine my understanding and empathy for the reader with research, content experiments, and data analysis to craft narratives that are relevant, memorable, and persuasive. I call this the art and science of storytelling, mastering which has given me the ability to generate high-performing content pieces that exceed industry benchmarks multifold.
I work best with collaborative clients who have a clear sense of purpose and a contagious enthusiasm for the brand they’re building.
Education & work
National University of Singapore
2nd Class Honours (Upper) in Communications and New Media
Singapore Press Holdings (2011-2012)
Freelance journalist (undergrad)
Tech in Asia (2016-2018)
Community editor | Product marketer
Gojek (2019-2020)
Social media and employer branding specialist
DBS (2020-2021)
Employer branding specialist
Freelance (2023-Present)
Writer and content marketer
Clients
What others say
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"Yan Ting is a skilled writer with a keen intuition for understanding readers’ preferences. She validates her assumptions with data, continually improving over time. This rare mindset has honed her writer’s intuition."
Willis Wee, CEO of Tech in Asia
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"Yan Ting has a remarkable ability to capture the essence of our organization and convey it through compelling narratives. Her attention to detail, combined with a creative approach to storytelling, has resulted in engaging content that resonates with our audience, both internally and externally."
Susan Chen, formerly SVP: Global Head of Leadership and Talent Development at Gojek Singapore
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"Back in 2017, Yan Ting helped me to tell the story of my product team philosophy at Carousell. It’s something that is extremely useful in describing my working style to others. People still refer the article to me even till today."
Andrius Baranauskas, Director of Product, Shopify
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"Yan Ting consistently delivers high-quality content that shows a keen understanding of the project objectives and target audience. She is reliable, pays attention to details, and meets deadlines. She also actively contributes valuable insights and suggestions to enhance the outcome of projects. I highly recommend working with her!"
Raphael Goh, Owner of Raphael Photography & Design
Work with me
Content marketing strategy, articles, newsletters, ads and social media copy, website copy, and more!
Industries
HR, employer branding, talent acquisition
Tech companies and startups
Government organisations